HEART, HUSTLE, AND HOPE
Committed to enriching and inspiring youth through academic support, advocacy for children battling illness, and recognition of scholar-athletes who excel in the classroom and on the field.
HEART
We lead with compassion, empathy, and a genuine desire to uplift others. Whether supporting a child battling cancer or mentoring a student, everything we do is rooted in love and purpose.
HUSTLE
We believe in hard work, dedication, and perseverance. From the classroom to the playing field, we encourage youth to give their all, overcome adversity, and chase excellence. Be Elite!
HOPE
We aim to be a source of light and belief—for kids fighting illness, for scholar-athletes chasing dreams, and for communities seeking a better future. Hope drives progress, and we strive to keep that flame alive in every child we serve.
THE MAN BEHIND THE MISSION — WHY IT MATTERS
Founded by Salem, Virginia native and University of Georgia linebacker Chris Cole—whose lifelong passion is helping others—our 501(c)(3) nonprofit foundation is committed to enriching and inspiring youth. We provide academic support, advocate for children courageously battling cancer, and honor scholar-athletes who exemplify excellence in both academics and athletics. Driven by a deep connection to community, we aim to uplift and empower the next generation across all communities to strive for greatness, resilience, and purpose in all they do.
FOR MORE INFORMATION:
EMAIL:
(540) 580-6357
(540) 892-9182
EMAIL:
STEPHANIE:
LAKECIA: